Instagram is, without a doubt, one of the crucial places to build a social presence. Whether you are running an Instagram account for personal or commercial purposes, you must be very strategic in how you make daily posts.
Posting not just on Instagram but also on other social platforms is an art that, if properly leveraged, can improve your connection by getting more eyes on your content.
In this post, you are going to learn why it is essential to schedule your posts and also get a nice breakdown of the best time and day(s) to post on Instagram.
Why is it Important to Schedule Your Posts?
It helps create a cohesive aesthetic
The first impression people get when they come across your Instagram account is crucial since it determines how they will interact with the content.
If you have an elaborate schedule, especially for your news feed, your account will always look presentable, making it easy for visitors to browse through your posts.
You reach a relevant audience
The ultimate goal of posting on Instagram is gaining a relevant audience that can like, comment, and relate to your content each time you post.
Now that there is a particular time that your preferred audience will be online, it makes sense to perfectly time your posts along with providing relevant content.
It helps you know what to post
The time and day you have planned to be making your post can determine the kind of content you should provide.
Let’s take an instance where you run an Instagram account for business marketing.
If you plan to post on weekday afternoons, then you should provide concise and highly attractive content since here, you are most likely targeting people taking short breaks from work.
During weekends, people have a lot of free time to spend on Instagram and hence your content should be relatively long and in essay form.
What day is best for posting on Instagram?
In general, Instagram receives some definitive activity each day. However, the best days to post on Instagram are between Tuesday and Friday.
Monday is a special day considering that it follows the weekend when engagement is very low. If you want to post on Monday, you can only do it at a particular time, as will be discussed in the time section below.
In the remaining weekdays, Wednesdays and Fridays are ahead of Tuesdays and Thursdays in terms of engagement.
Wednesday win as the perfect day to post on Instagram considering that similarly to Monday, Friday is close to the relatively low activity weekend.
If we flip our discussion to the side of the worst days to post on Instagram, it would be, without doubt, the weekends.
Studies have shown that engagement in Instagram is slow on Saturdays and Sundays and hence your posts on these days are likely to get low engagement.
While it is still okay to post, for example, on Saturday afternoons, it would be best if you saved your content for better posting days.
What time of day is best for posting on Instagram?
Social media experts’ advise that you should time your posting schedule on Instagram as follows:
- On Mondays, you will get some engagement if you post anywhere between 9 a.m. to 5 p.m. for maximum attention, you should target posting when working people have short breaks (11 a.m-2 p.m.)
- From Tuesday to Friday, midday hours (2-5 p.m.) work best.
- On Saturdays, target to make your posts between 11 a.m. and 12 p.m.
- On Sunday, people will engage more on posts made between 10 a.m. and 2 p.m.
Using a Scheduling App
Using a scheduling app can help you to stay on track with posting exactly when you need to. Although Instagram doesn’t allow you to post automatically from an app, a scheduling app can help you prepare every post so that it’s ready to go at the click of a button as well as a notification to remind you to send it. Click here to see a list of Instagram scheduling apps.
Not sure if your phone supports these scheduling apps? Considering an upgrade? See our best times to buy a new smartphone.
Hopefully, you now understand why scheduling posts on Instagram is key to determining how they perform in terms of getting engagement from your account visitors.
If you combine high-quality content and a working posting schedule, Instagram can be all you need to meet your marketing needs, especially when in business.
Keep in mind that you are not fixed to using the time/day schedules discussed above as you can always adjust to what is working for you. Don’t forget that the starting point of all this is understanding the audience relevant to you!